The price isn’t being disclosed but M14’s CEO John Kershaw says the move is all about better understanding exactly how dating services perform in the wild.“Although we’re powering other people’s dating apps, Bristlr (the company’s own dating app that launched the company) is our only real benchmark of what success looks like. gives us double.”For example, Kershaw was interested to discover that Bristlr and Double have similar churn rates.This information will help M14 build better dating apps in the future.I prepared a “job advert” and asked him to make sure Fiona saw it. After first meeting, it was about 18 months before Fiona and I became “an item”.It wasn’t until months after she joined us that I told her she was the only person interviewed for the job. During which time we established a great working relationship and struck up an amazing friendship.It was Fiona that was strategically running the business. It’s a cliché to hear about a creative person waking in the night with a new idea, however, this is my reality.What’s been your favourite project you’ve worked on together? It has to be the creation and launch of our own brand, Nor–Folk. She doesn’t have the ability to do things by half – she gives everything she’s got and more – whether it be a creative project, playing sport or being a mum and a wife. The times I have been woken at 3am to hear the words “I’ve got an idea…” is ridiculous.
I was told about Fiona by one of our clients – he sung her praises and assured me that she’d be perfect for The Click and could help us develop the business.There was something about her – I can’t explain it – but I knew I could trust her with my company – my life even.By the time we were a couple, Fiona was already running The Click – I was just a designer, doing my best to do good work, meet deadlines and oversee the team. As a by-product of working hard, Fiona really struggles to switch off and relax.Yet the question we should be asking is whether such apps are actually helping us in our search for love and sex, or whether they’re simply feeding an addiction likely to result in neither.If you’ve ever used a dating app (or any social platform, for that matter) you’ll know how easy it can be to fall down the rabbit hole only to emerge hours later with no idea where the time went.
M14 Industries, the Manchester-based platform for dating apps, has acquired Double, a ‘Tinder for double dates’ based in London.