They’re an ecommerce site with a substantial number of brick-and-mortar stores. I’ve also included a reporting frequency to help describe how often I look at this data.
We’ll be using Dave Mc Clure’s “AARRR” model to guide us through the process.
The websites also advertise the real estate agents, proving how well they publicise their properties and detailing their other services.
The primary desired outcome from any website visit is contact made with an office via a contact form, email, phone or in person.
Someone asked me how I would set up Google Analytics for an ecommerce website.
And, before I get into all of the setup details, I wanted to lay the foundation from a business perspective.
With any billion dollar website or brand, launching an E-commerce website takes a significant amount of planning, really thorough and detailed coordination between teams, testing validation, and a comprehensive roll-out schedule.